ABOUT US

Rob & Jim, Asterley Bros Co-Founders & Brothers Incidentally

Raised in Cambridge, they have been making drinks since their teenage years and have worked in a myriad of Bars, Restaurants and Hotels over the years.

In 2009, Rob married into a Sicilian family, and having fallen in love with the mysterious world of Italian Amaro, he inherited the family recipe for a classic Sicilian Amaro. After making this delicious recipe for a number of years for friends and family in the UK, the brothers decided to try and launch their own product. To create a new type of 'Modern British Amaro', and to create the Asterley Bros brand.

UNIQUELY BRITISH

Amaro is a really incredible example of local terroir, and every region in Italy has its own style, recipe, and botanical ingredients. Rob and Jim wanted to bring their own senses of UK terroir to their Amaro, so they started to research the UK’s history of bitter liqueurs and tonics, coming across a book written in 1653 by Nicholas Culpeper, The London Dispensatory.

This book, translated into English from Latin, was the first to make medical knowledge accessible to common folk. Culpeper detailed the use of British hedgerow botanicals like milk thistle, hops, and yarrow. The brothers decided to source these historical British ingredients and incorporate them into the Sicilian base Amaro to create a Modern British Amaro!

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