Few cocktails are as iconic as the Negroni. Originating in Florence, this simple mix of gin, sweet vermouth, and Campari has gained worldwide acclaim for its balance of bitter, sweet, and botanical flavours. While the classic recipe remains a favourite, bars globally now offer their own twists, from smoky mezcal versions to sparkling variations like the Negroni Sbagliato. This article highlights seven standout destinations for Negroni enthusiasts, showcasing their unique approaches to this timeless drink.
Key Highlights:
- Asterley Bros London (UK): Known for its handcrafted English Vermouth and subscription service (£14.50/month for two Negronis).
- Bar Basso (Milan, Italy): Famous for inventing the lighter, sparkling Negroni Sbagliato.
- Dante (New York, USA): Combines Italian roots with modern spins on the classic recipe.
- The Connaught Bar (London, UK): Offers refined Negronis in a luxurious setting.
- Maybe Sammy (Sydney, Australia): Features playful twists like the smoked Negroni and jasmine-infused versions.
- Jerry Thomas Speakeasy (Rome, Italy): Revives historical cocktail-making techniques with bespoke ingredients.
- Atlas Bar (Singapore): Celebrated for its vintage gin collection and precise execution.
These venues showcase the Negroni's evolution while staying true to its essence. Whether you prefer the original or a modern variation, there’s a perfect Negroni waiting for you.
Negroni - Evolution of the #1 Cocktail in the World!
What Makes a Great Negroni
Before diving into the best places to enjoy a Negroni, it’s worth understanding what makes this cocktail so special. A great Negroni is deceptively simple - just three ingredients - but achieving perfection requires precision, balance, and quality. Each component must work seamlessly together to create a drink that’s both bold and harmonious.
First, the gin. A good gin should bring a clear botanical depth to the mix without dominating the other flavours. While classic London Dry gins are a reliable choice, many modern gins are designed with the Negroni in mind, offering a profile that complements the bitterness of Campari and the sweetness of vermouth.
Next, there’s the sweet vermouth, an equally crucial ingredient. Fresh vermouth is key to keeping the cocktail vibrant and layered, with subtle notes of spice and dried fruit. Italian options like Carpano Antica Formula or Cocchi Storico Vermouth di Torino are classics, but Spanish or French vermouths can add intriguing twists to the drink.
The preparation is just as important as the ingredients. Stirring the cocktail with large, clear ice ensures it chills properly while achieving the right dilution. This step is essential for balancing the flavours without watering down the drink. Some bartenders might tweak the traditional equal-parts formula slightly - perhaps adding more gin for a stronger kick or a splash of extra vermouth for a smoother finish - but these adjustments never stray far from the cocktail’s classic essence.
Presentation matters, too. A Negroni is traditionally served in a rocks glass, which not only looks elegant but also helps maintain the drink’s ideal temperature. The final touch? A twist of orange peel. This garnish isn’t just about looks - it releases aromatic oils that enhance the cocktail’s herbal and bitter notes, adding an extra layer of complexity.
When all these elements come together, the result is a perfectly balanced aperitivo that embodies the heart of Italian cocktail tradition. It’s also a testament to the bartender’s skill and attention to detail, setting the stage for the exceptional Negronis served at the venues we’ll explore next.
1. Asterley Bros London (London, UK)
Asterley Bros London has carved a niche for itself in the craft spirits world, thanks to its dedication to traditional methods and high-quality ingredients. Founded by brothers Rob and Jim Berry, this South London-based distillery is best known for its handcrafted botanical spirits, especially their standout English Vermouth.
Quality Ingredients and Traditional Craftsmanship
Each bottle from Asterley Bros is the result of meticulous, hands-on production in South London. The process takes around three months per bottle, a testament to their focus on quality over volume. As one review puts it:
"All their products are made by hand in South London, using only the best natural ingredients, British if possible and organic whenever they can. Each bottle takes around three months to make, using traditional craft techniques, made with care and attention, and only ever in small batches."
- Asterley Bros Reviews
The distillery places a strong emphasis on sourcing British ingredients and choosing organic options whenever possible, ensuring each small batch reflects their commitment to sustainability and local character.
The Asterley Negroni
Their signature Negroni recipe highlights their handmade English Vermouth, staying true to the classic 1:1:1 ratio. This approach allows the unique qualities of their vermouth to take centre stage.
A Loyal Customer Base
With an impressive 5.0/5 overall rating from 2,434 users and a price-to-quality score of 4.7/5, Asterley Bros London has won the hearts of aperitivo lovers, solidifying its reputation as a favourite among Negroni enthusiasts.
The Negroni Society Subscription
For £14.50 per month, their Negroni Society subscription offers members two expertly crafted Negronis each month. This subscription not only showcases their exceptional craftsmanship but also adds a touch of luxury to the at-home cocktail experience. It’s this attention to detail and passion for quality that makes Asterley Bros London a standout in the world of Negroni excellence.
2. Bar Basso (Milan, Italy)
Tucked away in the bustling heart of Milan, Bar Basso has been a cornerstone of Italian aperitivo culture since its founding in 1947. It’s not just a bar; it’s a piece of Milanese history, famously credited with creating one of the most iconic twists on the classic Negroni.
Cultural or Historical Significance
Bar Basso is more than a place to grab a drink - it’s a living testament to Milan’s vibrant social and cultural fabric. When Mirko Stocchetto took over the bar in 1967, he preserved its old-world charm while transforming it into a hub for Milanese nightlife. Over the years, it has become a magnet for designers, artists, and intellectuals, particularly during Milan Design Week. Its role in making quality aperitivos accessible to everyone has cemented its reputation as a landmark in the city’s social scene.
Signature Negroni Recipe or Twist
In 1972, a happy accident led to the creation of the Negroni Sbagliato, a lighter and sparkling variation of the classic Negroni. By swapping gin for prosecco, the drink took on a refreshing twist, combining equal parts Campari, Cinzano Rosso Vermouth, and Extra Dry Prosecco, finished with a slice of orange. This simple change significantly reduced the alcohol content, making it a more approachable option for many. Following Mirko Stocchetto’s passing in 2016, his family continues to run the bar, upholding its tradition of crafting over 500 drinks - all prepared by instinct, without measuring tools.
Presentation or Serving Style
Bar Basso’s Negroni Sbagliato is served with understated sophistication. It arrives in a custom-designed glass, complete with a single, hand-cut ice cube that keeps the prosecco’s bubbles intact. As Gherardo Gaetani (Barú) once remarked:
"The only gimmick in the Bar Basso is its huge glasses in which the negroni is served."
The result? A cocktail that’s not only refreshing but also visually captivating, embodying the effortless elegance of Milan itself.
3. Dante (New York, USA)
Nestled in the heart of Greenwich Village, Dante has transformed from a traditional Italian café into a renowned cocktail haven. It seamlessly blends Italian roots with a touch of modern flair, creating a unique identity that pays homage to its heritage while embracing contemporary trends.
Cultural or Historical Significance
Dante’s transformation is a nod to its rich history, combining the warmth of classic Italian traditions with the ingenuity of modern mixology. This blend offers guests an experience that feels both timeless and refreshingly new.
Signature Negroni Recipe or Twist
Staying true to the classic Negroni formula of 1:1:1 - gin, vermouth, and Campari - Dante adds its own spin by incorporating alternative spirits. These subtle variations breathe new life into the classic aperitivo, inviting guests to experience a fresh perspective on a timeless favourite.
Quality of Ingredients and Techniques
Dante takes pride in its meticulous approach to crafting cocktails. Every ingredient is carefully chosen, and every measure is precise. This attention to detail ensures that each Negroni strikes the perfect balance of bitterness and sweetness, delivering a consistently exquisite flavour profile.
Presentation or Serving Style
Served with an eye for detail, Dante’s Negronis are beautifully garnished and presented in a setting that exudes both vintage charm and modern elegance. The inviting atmosphere enhances the experience, making every sip a celebration of craftsmanship and style.
4. The Connaught Bar (London, UK)
Nestled within the iconic Connaught Hotel in Mayfair, The Connaught Bar perfectly combines the charm of classic British hospitality with a modern approach to mixology. It's a place where tradition meets innovation, creating an unforgettable Negroni experience.
A Blend of History and Elegance
Set in a historic hotel renowned for its excellence, The Connaught Bar exudes timeless elegance. Its sophisticated design and meticulous attention to detail create a space that feels both classic and contemporary. It’s a venue that honours its rich heritage while embracing modern trends, making it a standout destination for cocktail lovers.
Exceptional Ingredients and Craftsmanship
The bar’s commitment to quality is evident in every glass. Using carefully selected premium spirits, the mixologists craft Negronis with precision and care. Their focus on achieving perfectly balanced flavours ensures that each cocktail offers a refined and memorable experience.
A Unique Take on the Negroni
At The Connaught Bar, the Negroni is given a subtle twist that enhances its classic profile. The mixologists respect the drink’s storied history while introducing innovative elements that add a fresh perspective. It’s a thoughtful reinterpretation that appeals to both traditionalists and those looking for something new.
A Feast for the Senses
Presentation is a key part of the experience at The Connaught Bar. Each Negroni is served with elegance, designed to delight both the eyes and the palate. The careful attention to detail in every aspect of the cocktail’s presentation elevates the enjoyment, making it a true sensory indulgence.
sbb-itb-f74956d
5. Maybe Sammy (Sydney, Australia)
Nestled in the heart of Sydney's buzzing cocktail scene, Maybe Sammy has carved out a reputation as one of the top spots globally for Negroni enthusiasts. This Australian bar masterfully balances tradition with creativity, paying homage to the classic Italian aperitif while introducing imaginative twists. Their approach is all about blending quality with a touch of theatrical flair.
Signature Negroni Recipe or Twist
At Maybe Sammy, the classic Negroni formula - 30ml gin, 30ml Campari, and 30ml sweet vermouth - gets a unique upgrade. One standout is their smoked Negroni, where the smoky aroma elevates the drink's sensory appeal. Another signature creation, the Jasmine Negroni, adds a refined twist with a house-made white jasmine tea dilution. Infused with local botanicals, this variation introduces delicate floral notes that beautifully complement the bitter-sweet profile, showcasing Australia's rich botanical heritage.
Quality of Ingredients and Techniques
The bar's dedication to quality begins with their choice of premium international spirits, including Bombay Sapphire Gin, Martini Bitter, and Martini Vermouth. According to head bartender Andrea Gualdi:
"The higher quality the ingredients, the better the result." - Andrea Gualdi, Bartender at Maybe Sammy
Craftsmanship is key at Maybe Sammy. Each Negroni is stirred with precision to achieve the perfect balance of dilution and temperature, ensuring every sip delivers a harmonious blend of flavours.
Presentation and Serving Style
The experience at Maybe Sammy goes beyond the drink itself - it’s a show. Their smoked Negroni creates a sense of drama and anticipation, while the Jasmine Negroni is served chilled in a rocks glass, garnished with a fresh orange wedge. This thoughtful presentation enhances both the drink's visual appeal and its aromatic depth. For those wanting to enjoy their creations at home, Maybe Sammy pre-bottles their cocktails in Sydney, so you can savour a bar-quality Negroni wherever you are.
6. Jerry Thomas Speakeasy (Rome, Italy)
Jerry Thomas Speakeasy is a haven for cocktail enthusiasts, blending a passion for history with a mastery of mixology. Their Negroni is the result of over a decade of meticulous research into classic cocktail techniques, making each sip a tribute to the art of historical mixing.
Cultural or Historical Significance
This speakeasy is more than just a bar - it's a journey into the past. Dedicated to reviving forgotten cocktail-making traditions, Jerry Thomas Speakeasy has become a global hub for bartenders eager to share and refine their craft. Their "House of Classics" menu reflects eleven years of intense study, focusing on the authenticity and balance of historical ingredients. By recreating rare and nearly lost components, the bar ensures its cocktails remain as close as possible to their original recipes. Every drink, especially their Negroni, is treated as a historical artefact, combining precision with creativity.
Quality of Ingredients and Techniques
What sets Jerry Thomas Speakeasy apart is its commitment to creating bespoke, high-quality ingredients. A standout example is their Vermouth del Professore Classico, an aromatised wine crafted from moscato grapes. This unique creation is the result of a collaboration between The Jerry Thomas Project and Piedmont's Distilleria Quaglia. Their dedication to innovation is further showcased in cocktails like the Mole Negroni. This inventive twist blends Bruxo Mezcal X, Red Professor Vermouth, Mole Negro, coconut oil, and rhubarb root. It's a perfect representation of their philosophy to reimagine classics with influences drawn from a variety of creative disciplines.
7. Atlas Bar (Singapore)
Atlas Bar stands as a shining example of Singapore's global reputation for cocktail mastery, offering a staggering collection of over 1,300 gin labels. Recognised with a prestigious "2 Pin" (Outstanding) rating from The Pinnacle Guide, the bar is celebrated for its dedication to quality - from the ingredients it selects to the way each drink is crafted and presented.
Quality of Ingredients and Techniques
Famous for its extensive spirit collection, Atlas Bar takes pride in crafting a Negroni that respects tradition while achieving a flawless balance of flavours. Their Negroni has been praised as "expertly served and perfectly balanced". The bar's vintage gin selection, featuring bottles from as early as the 1910s through to the 1990s, adds a unique depth to its cocktail offerings. The Pinnacle Guide evaluates bars like Atlas not only on the quality of their ingredients and presentation but also on operational elements such as efficiency, cleanliness, and sustainability.
Presentation or Serving Style
Atlas Bar stays true to classic cocktail traditions, serving its Negroni in timeless rocks glasses with a simple orange slice garnish. This understated presentation highlights the bar's focus on letting the quality of its ingredients and the skill of its bartenders shine. By embracing a traditional serving style, Atlas honours the heritage of cocktail-making while setting a high standard for modern interpretations. This blend of classic elegance and contemporary precision cements its place as a leader in the craft of Negroni-making.
Regional Variations and Modern Twists
The classic Negroni has sparked a wave of creativity around the world, with bartenders putting their own spin on the iconic drink to suit local palates. These regional adaptations stay true to the Negroni's essence while introducing unique flavours and ingredients. One standout example of this inventive approach is the Negroni Sbagliato.
The Negroni Sbagliato swaps out gin for sparkling wine, like Prosecco or Spumante brut, resulting in a lighter, bubbly cocktail with a lower alcohol content. For an added twist, some versions use Aperitivo Cappelletti instead of Campari, subtly altering the flavour profile for a smoother, slightly sweeter finish.
Beyond sparkling innovations, the rise of non-alcoholic cocktails has inspired the creation of the No-groni. This alcohol-free version replaces the traditional gin, vermouth, and bitter liqueurs with non-alcoholic alternatives, allowing those who prefer to skip the alcohol to still enjoy the sophisticated and complex flavours of a Negroni. These modern interpretations reflect the drink's enduring appeal and its ability to evolve with changing tastes.
Comparison Table: Classic vs. Modern Negronis
The Negroni has undergone many transformations over the years, yet it remains a cocktail that celebrates its roots while embracing new ideas. Below is a comparison of classic and modern takes on this iconic drink, showing how subtle changes can create entirely new experiences:
| Name | Origin | Key Ingredients | Flavour Notes | Serving Style |
|---|---|---|---|---|
| Classic Negroni | Florence, Italy (1919) | Equal parts gin, Campari, sweet vermouth | Bold and bitter with herbaceous and juniper notes | Served over ice in a rocks glass with an orange peel |
| Negroni Sbagliato | Milan, Italy (1970s) | Campari, sweet vermouth, Prosecco or Spumante brut | Lightly sparkling and balanced | Served over ice in a wine glass with an orange slice |
| White Negroni | France (2001) | Gin, Lillet Blanc, Suze gentian liqueur | Floral and citrus-forward with a mild bitterness | Chilled in a coupe glass with a lemon twist |
| Boulevardier | Paris, France (1927) | Bourbon whiskey, Campari, sweet vermouth | Rich and warming with whiskey spice and bitterness | Served over ice in a rocks glass with an orange peel |
| No-groni | Global (2020s) | Non-alcoholic gin alternative, alcohol-free aperitif, non-alcoholic vermouth | Herbal and complex with a lighter body | Served over ice in a rocks glass with an orange garnish |
| Cappelletti Negroni | Northern Italy | Gin, Aperitivo Cappelletti, sweet vermouth | Softer bitterness with hints of wine-like sweetness | Served over ice in a rocks glass with an orange peel |
This table highlights how bartenders have reimagined the Negroni to fit different tastes and occasions.
For instance, the Negroni Sbagliato swaps gin for sparkling wine, making it a refreshing option for daytime sipping. On the other hand, the Boulevardier introduces bourbon, adding a touch of warmth and richness that's perfect for colder months. Meanwhile, the No-groni caters to the demand for sophisticated non-alcoholic options, offering the same depth of flavour without the alcohol. The White Negroni, with its pale hue and citrusy twist, provides a fresh aesthetic while keeping the cocktail's signature bitter complexity intact.
These creative adaptations show that whether you're looking for a classic experience or something new, there's a Negroni variation for every palate and occasion.
Conclusion: Why the Negroni Endures
The Negroni’s timeless charm lies in its elegant simplicity and ability to adapt, making it a favourite across the globe. It perfectly captures the essence of cocktail culture, blending respect for tradition with a flair for innovation, all while delivering the pure joy of a well-crafted drink.
Its straightforward composition opens the door to endless creativity. Take, for example, Daniel Jonathan Selby's "Il Negroni Nostro" at Milan’s Giardino Cordusio, which introduces almond-infused amaretto and banana bitters into the mix. Or Neurita Tequila’s Mexican-inspired twist, featuring Sicilian orange and tangerine-infused tequila. These inventive iterations stay true to the Negroni’s signature balance of bitter and sweet while exploring new flavour profiles.
The Negroni’s appeal isn’t limited to traditional drinkers. At New York’s Hotel Chelsea Lobby Bar, Brian Evans has reimagined it with his nonalcoholic "Strawberry Sbagliato", selling an impressive 80 to 100 servings each week. This shows how the essence of the Negroni transcends alcohol, offering a sophisticated flavour experience for anyone who appreciates complexity.
Even modern conveniences like bottled versions are elevating the Negroni. Black Lines Drinks’ White Negroni delivers exceptional quality in a ready-to-drink format, proving that convenience doesn’t have to come at the expense of craftsmanship.
From creative twists to subscription experiences like Asterley Bros London’s Negroni Society (£14.50 per month), the cocktail continues to evolve while staying rooted in its origins. Its enduring appeal lies in its ability to unite people over a shared love for perfectly balanced bitterness and infinite possibilities.
FAQs
Why is the Negroni considered a timeless and globally loved cocktail?
The Negroni is loved across the globe for its beautifully balanced flavours, blending bitter, sweet, and herbal notes in perfect harmony. With its straightforward recipe - gin, vermouth, and Campari - it’s an ideal starting point for cocktail newcomers while offering endless possibilities for seasoned bartenders to experiment.
But it’s not just about the taste. The Negroni boasts a fascinating history and exudes a sense of refinement, making it a cornerstone of aperitivo culture. Its timeless charm comes from its adaptability - whether served in its classic form, given a regional twist, or reimagined by creative bartenders in modern bars around the world.
How do variations like the Negroni Sbagliato or No-groni change the classic Negroni flavour?
Variations on the classic Negroni, like the Negroni Sbagliato and the No-groni, bring fresh takes to its iconic flavour. The Negroni Sbagliato replaces gin with prosecco, resulting in a lighter, bubbly drink with a fruity touch and a smoother, less bitter finish. It’s a delightful option for those seeking a more refreshing spin on the original.
On the other hand, the No-groni, typically made with non-alcoholic or low-alcohol ingredients, leans towards a sweeter, citrus-forward profile. This version softens the Negroni’s characteristic herbal bitterness, offering a gentler flavour that caters to a broader range of palates.
What should I consider when selecting ingredients for a high-quality Negroni at home?
To make a top-notch Negroni at home, start with high-quality ingredients. Pick a well-crafted gin, a smooth and balanced sweet vermouth, and a genuine bitter aperitif like Campari - or something similar. Don’t skip the garnish: a fresh orange peel is a must. It adds a burst of fragrant citrus oils that elevate the aroma and slightly temper the drink's bitterness.
The secret to a great Negroni lies in achieving the perfect balance. Carefully select ingredients with deep, layered flavours, and measure everything precisely to preserve the drink's classic harmony. With these steps, you can create a sophisticated aperitivo that’s as good as any bar-made version.