ASTERLEY BROS, SOUTH EAST LONDON
This month, we’re staying a little closer to home.
After travelling the world through the recipes of some of our favourite bars and bartenders, September sees us back at Asterley Bros HQ in South East London and with Negroni Week on the horizon, it felt like the perfect opportunity to create something of our own.
And there’s a new arrival behind the bar...
This month’s serve puts our brand-new Negroni Juice front and centre.
Created as our own take on the classic Italian red bitter aperitivo, Negroni Juice is led by the bittersweet intensity of blood orange, layered with botanicals including gentian, rhubarb root and angelica.
For the Negroni Society, we wanted to take those bright, juicy citrus notes one step further.
Blood orange brings a rich, almost jammy citrus note while basil adds a fragrant, herbaceous lift that cuts through the richer flavours of the drink. Together, they make for a Negroni that feels unmistakably familiar, but with a fresher and juicier edge.
It’s bold, bittersweet and aromatic...exactly the sort of drink we wanted to be pouring for September.
A NEW ADDITION TO THE ASTERLEY BROS FAMILY
Negroni Juice has been a project we’ve been working on behind the scenes for some time.
We wanted to create a red bitter aperitivo that could hold its own in a classic Negroni while bringing something distinctly Asterley Bros to the glass. Rather than simply recreating what was already out there, we focused on making something brighter, fruitier and as the name suggests, juicier.
It was designed with the Negroni in mind, so there seemed no better place to put it properly through its paces than with the Negroni Society.
HERE’S TO NEGRONI WEEK
September is always a special month for Negroni lovers, and this year we’re particularly excited to be celebrating with something created right here at Asterley Bros.
From the bars and bartenders around the world who have shared their recipes with the Society to our own experiments back at HQ, the Negroni has always been a drink built for interpretation.
This month is ours.
Cheers to Negroni Week and to the Blood Orange & Basil Negroni!
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TO SERVE YOUR BLOOD ORANGE & BASIL NEGRONI
- Pop the pouch in the freezer for 40 minutes until nicely chilled.
- Pour into an ice-filled tumbler or old-fashioned glass.
- Garnish with a slice of orange, slipped into the glass
DRINK!
THE RECIPE
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London Dry Gin 30 ml
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Asterley Bros Estate English vermouth 30 ml
- Asterley Bros Negroni Juice 30ml
To recreate this delightful Negroni variation, simply follow the instructions below:
- Add the ingredients above to an ice-filled cocktail shaker and stir for 60 seconds until well-chilled and slightly diluted.
- Pour into an ice-filled tumbler or old-fashioned glass.
- Garnish with a slice of blood orange and serve
- If you want to prebatch your drinks to serve quickly later, just add another 10ml water to the ingredients above, to ‘pre-dilute’ the blend